Again, since Google has just wrapped up testing, most of these concerns remain speculation. But it is still important to be aware of the various Business Email List issues that could make FLoC a huge failure in terms of data privacy. Privacy concerns created by FLoC As we mentioned, the biggest concern about FLoC among industry insiders is whether the Business Email List data in each pool can be layered to reach people on a more Business Email List personalized level, something Google is really aiming to prevent in the first place.
By creating groups of users who have a specific set of interests, security analysts argue that this information can be compared Business Email List with more detailed proprietary data, such as sales records. The end result Business Email List could be that some people are shut out of the deals altogether, whether it's related to e-commerce discounts or more Business Email List important factors like home loan availability. Those in favor of stricter personal data regulations argue that FLoC does not go far enough beyond what third-party cookies already do. They feel that Business Email List any Targeted Marketing is too easy to exploit, putting consumers' private browsing history at risk.
Basically, privacy experts worry that taking the option to track browsing history out of the hands of the individual and giving it to Business Email List Google to use in an aggregated format is a recipe for total disaster. And here is a big surprise: the testing phase of FLoC is not happening in the regions where the GDPR is in force. Some critics of the Business Email List tool believe this is because the methods Google uses to allocate sets do not comply with regulations in these countries, but the tech giant strongly denies this. Rather, they cite that Business Email List they are "fully committed" to ensuring digital privacy through FLoC around the world.